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    • May 7, 2019
    • 4 min

    Most Content is Bull$#!% Part 3: Managing the Writer / Expert Relationship

    • Mar 14, 2019
    • 4 min

    Why the Skyscraper Technique Crumbles

    • Mar 6, 2019
    • 2 min

    Most Content is Bull$#!% Part 2: Out of the Cow Barn

    • Mar 1, 2019
    • 2 min

    Most Content is Bull$#!& (and how to fix that)

    • Nov 13, 2018
    • 2 min

    This 1500 Year Old Manuscript Holds the Key to Running Your Company Effectively

    • Nov 8, 2018
    • 3 min

    Why your GTM Strategy has to be Different for Blockchain

    • Jun 26, 2018
    • 2 min

    Dear Bill, re: your question on why we don't use stock photos or stupid opening lines.

    • Jun 2, 2018
    • 3 min

    Dear Bill, re: your question on what a blockchain expert is

    • May 30, 2018
    • 2 min

    Dear Bill, re: your question on blockchain and content marketing

    • May 26, 2018
    • 3 min

    Dear Bill, re: your question on whether you should work all the time

    • Apr 23, 2018
    • 3 min

    Dear Bill, re: metrics you care about

    • Apr 10, 2018
    • 6 min

    Dear Bill, re: your question on what a content strategy really is

    • Apr 9, 2018
    • 2 min

    Dear Bill, re: your expensive content habits

    Dear Bill, It doesn't seem like that long ago we were fishing and while you were reeling in a big ahi tuna, you mentioned that you were...